Grundig Heritage Hair Dryer

Grundig Heritage Hair Dryer is a premium personal care product developed to reinterpret the brand’s heritage language through contemporary minimal form and refined material contrast. The project focused on cylindrical body architecture inspired by classic industrial appliances; balanced weight distribution for ergonomic handling; integrated air intake and nozzle geometry; chrome and matte surface contrast for premium perception; simplified interface with tactile switch detailing; production feasibility aligned with mass manufacturing constraints. Special attention was given to proportion refinement, grip comfort and visual balance between body and handle to achieve a timeless and confident product identity.

Type

Product

Date

2019

Outcome

Product concept