Hitachi Taki Family

Hitachi Taki Family was developed as a unified top loading washing machine platform addressing multiple capacities and regional market requirements. The project focused on cohesive product architecture across the family; distinctive lid and control panel integration; ergonomic lid opening experience; optimized drum and pulsator geometry exploration; multiple CMF directions supporting different product tiers; scalable design enabling various capacities and feature levels. The design approach ensured visual consistency across the family while allowing flexibility for different market positioning and technical configurations.

Type

Product

Date

2023

Outcome

Successfully launched WM family across APAC markets.